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	<title>iMamoo &#187; cartoons</title>
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		<title>Mascots &#8211; The Design Element</title>
		<link>http://resources.ipott.com/imamoo/2008/06/mascots-the-design-element/</link>
		<comments>http://resources.ipott.com/imamoo/2008/06/mascots-the-design-element/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 11:17:00 +0000</pubDate>
		<dc:creator>iMamoo</dc:creator>
				<category><![CDATA[1]]></category>
		<category><![CDATA[cartoon of the day]]></category>
		<category><![CDATA[cartoons]]></category>
		<category><![CDATA[intro]]></category>
		<category><![CDATA[iPOTT]]></category>
		<category><![CDATA[pottson]]></category>
		<category><![CDATA[purnima]]></category>
		<category><![CDATA[purnima varadrajan]]></category>
		<category><![CDATA[search software]]></category>
		<category><![CDATA[software search]]></category>

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		<description><![CDATA[What is a mascot?
A mascot is a symbol,groups or organizations use for good luck. The symbol could be a person, an animal or an object. Schools and sports teams often have mascots. Mascots are also used as fictional spokespeople for consumer products. The companies imbue the design with a character which inevitable has some sort [...]]]></description>
			<content:encoded><![CDATA[<table><tr><td><p>What is a mascot?</p>
<p>A mascot is a symbol,groups or organizations use for good luck. The symbol could be a person, an animal or an object. Schools and sports teams often have mascots. Mascots are also used as fictional spokespeople for consumer products. The companies imbue the design with a character which inevitable has some sort of personality. The amazing thing is that these characters need not be animated in any way to effectively fill this roll.Mascots perhaps communicate more powerfully, this character will break the overly technical stereotypes of the type of product and puts it in a much more relaxed setting. Mascots can most certainly be a powerful tool to help set the mood you want to have for the site or a product.<span id="more-6"></span></p>
<p>Why Mascots?</p>
<p>Mascot costumes are what helps us to recognize a particular brand or root for a specific team. Where would McDonalds be without Ronald? Notre Dame without the Fighting Irish? Geico without its gecko? Mascots are important! They give us a sense of familiarity and a feeling of relation to a particular team or marketing brand.</p>
<p>Sure, you may feel sorry for the college kids standing outside of the local El Pollo Loco sweating in chicken costumes in the August heat. However, you might not patronize those businesses without the familiar characters. Likewise, you might not buy the merchandise for those particular sports teams were it not for the cute, powerful, or menacing team emblem. Mascots, as goofy as they may be, are important when it comes to generating enthusiasm .</p>
<p>What do mascots symbolize?</p>
<p>Mascots often symbolize something important in an organization&#8217;s name, history, or location. Eagles, hawks and lions and other powerful animals are often selected because they are symbols of strength. Mascots may also be chosen because they are funny and make people laugh.</p>
<p>Why are mascots important?</p>
<p>Mascots are fun. They help create spirit &#8211; for example, team spirit and school spirit. When people see other people with a sweatshirt, cap or t-shirt with that mascot they know they like the same school or team. Mascots help people feel like they are part of a group. They can make people laugh. They can make people feel proud.</p>
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		<title>Why a mascot?</title>
		<link>http://resources.ipott.com/imamoo/2008/04/why-a-mascot/</link>
		<comments>http://resources.ipott.com/imamoo/2008/04/why-a-mascot/#comments</comments>
		<pubDate>Thu, 24 Apr 2008 18:42:00 +0000</pubDate>
		<dc:creator>iMamoo</dc:creator>
				<category><![CDATA[cartoon of the day]]></category>
		<category><![CDATA[cartoons]]></category>
		<category><![CDATA[imamoo]]></category>
		<category><![CDATA[intro]]></category>
		<category><![CDATA[iPOTT]]></category>
		<category><![CDATA[purnima]]></category>
		<category><![CDATA[purnima varadrajan]]></category>
		<category><![CDATA[search software]]></category>
		<category><![CDATA[software search]]></category>

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		<description><![CDATA[I hope we have been successful in formally introducing Mr iMamoo to you all.   I hear many questions being thrown around.  Why a mascot?  Why iMamoo?  How is iPOTT going to involve iMamoo?
Who is going to be benefited with the entry of iMamoo?   Oops I forgot our Pottson&#8230;. [...]]]></description>
			<content:encoded><![CDATA[<table><tr><td><p>I hope we have been successful in formally introducing Mr iMamoo to you all.   I hear many questions being thrown around.  Why a mascot?  Why iMamoo?  How is iPOTT going to involve iMamoo?</p>
<p>Who is going to be benefited with the entry of iMamoo?   Oops I forgot our Pottson&#8230;.  Trust me, we have answers for all of it.   You will have to wait and watch.  But I would like to assure you one thing,  you will love the party with iMamoo and Pottson.  They are going to get into your lives soon.  I also bet you will see and little of your self in each of these guys.  So sit back and wait for them to take the next move&#8230;</p>
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