TrustIT TrustIT Read post on TUV Rheinland & iPOTT collaboration before reading the following post.. iPOTT is launching a service “TrustIT “ for the IT & ITES companies. This service is being launched in collaboration with TUV Rheinland . TUV will validate Company and Product information . Validated companies will be issued with an authentication seal which will be a differentiator, a trust enabler and a value add to the companies. WHY TrustIT?Indian Software Product Market is going to get extremely bullish… its time for software vendors to time test and prepare their products for this new emerging market…
According to a recent study by Nasscom and Bangalore-based management consulting firm Zinnov Management Consulting, sales of software products are expected to increase from US$294 billion at present to US$537 billion by 2015. The study estimates that by 2015 the addressable market for Indian software products could be US$290 billion to US$315 billion. More so the growth in the domestic market is due to the demand from the small and medium business (SMB) segment. There are two key reasons for this. First, the Nasscom-Zinnov study estimates, the SMB share of domestic IT spending will increase from 38% at present to 50% by 2015. Second, SMBs’ requirements and buying patterns open a door for domestic providers. Zinnov notes “Multinationals find it easy to sell to large Indian enterprises because their buying patterns are similar to that of large enterprises elsewhere in the world. But SMBs have very different and localized needs. This makes it difficult for multinationals to address them and presents a huge opportunity for Indian players.” Working closely with Indian SMB customers will also help Indian companies make their products both “enterprise-ready” and suitable for other markets, especially emerging markets,. “The domestic market is a great place to make mistakes and learn and that too at the lowest cost. It is also a great place for building references.“ …it’s time for software vendors to time test and prepare their products for this new emerging market… CURRENT SCENARIO & GAP With this new emerging market and with the 4 Cs that drive companies forward getting into a ‘ever increasing’ phase – the CUSTOMERS demands escalating, the COMPETITION intensifying, the COST of products and services reducing (but with a quality upsurge) and the pace of CHANGE increasing…there is a need for a differentiator. In the current market scenario there is no system / process for basic Company or Product / service validations. There is no publicly available authenticated information about companies or products / services. No mechanism to certify the validity of information. No seal or symbol of trust which a product buyer or service seeker can rely on… Thus the launch of Trust seal : Trust IT for IT & ITES companies. Our market survey proves the need for such a service. The results of the survey will be publicly available within the next few days. THE VISION & MISSION OF TrustITVISION: To be the largest source of authenticated “company & product information” MISSION:
TYPES OF TrustIT SEALS TUV and iPOTT Seal STARDOCOnline validation process. All documents required for validation will be submitted online. Validation and verification will be done offsite and the validation seal will be provided. STARORGIn this process all required documents will be submitted online. Validation will be done at site. Auditors of TÜV Rheinland will visit site and do check on random sample basis. Validation seal and authentication certificate will be provided. STARPROUnique evaluation and rating service developed by the TÜV Rheinland Group. Evaluation of corporate sustainability and social performance . Objective is to rate an organization’s performance in 9 Dimensions. As per request, 10th Dimension – Customer Specific Requirements To ensure continued trust seal will be valid for a period of 1 year FEATURES OF TrustITON TUV Site
On iPOTT Site
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iPOTT to Launch TrustIT
10
22
09'
Category:
Business Authentication, Buyer, Promoter, Promotion, Search, Services, Software, Visitors Statistics, Website
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[...] iPOTT launches TrustIT [...]
Great. The certification costs must be reasonable.
The certified SWs must also be published by “Trustit” in a seperate web site, so that end users can get into the site first for quality certified SW solutions. The inclusions must be free and may be open for a year.
Looks like a very interesting option for small and medium sized software businesses to use as a marketing tool. Do you have a market comparison?
Raghunathan, you will be surprised at the pricing. We have kept it very low so that the smaller companies can use the service. Moreover this trusted information will be available on iPOTT site and on the site if TUVR. http://www.tuvdotcom.com/pi/web/index.xml?LanguageChanged=en-us&strUrlId=&strUserId=
Using the unique no given by TUVR the information can be searched..
This looks interesting!!!
Sanjeev, more interesting things yet to be reveled. We foresee this Business Authentication seal will become a marketing tool. This Trust seal can be displayed on the website, on software package, on CDs, brochures etc. The launch dates will be announced shortly.
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