Buying Trends in the Indian Software Market

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  By Purnima Varadrajan | March 21, 2010 - 1:06 pm | Indian Market, Indian SEM Market, Indian Software Market, iPOTT & Indian Market
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Indian Software Product Market is going to get extremely bullish… it’s time for software vendors to understand and prepare theirproducts for this new emerging market…

We were trying to identify the parameters which influence the market.   The 4C’s (customer, cost, competition & change) are driving the market. We wanted to drill down to basics.   Result was the question on “the top 3 parameters which influences a company’s decision in software vendor selection process”.

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An intro SWOT Analysis of Indian IT Industry by iPOTT

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  By Purnima Varadrajan | May 12, 2010 - 4:26 pm | Indian Software Market
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Developing Nations in Asia and Latin America trying to emulate India’s Success Story

The Indian software exports, as is well known, have grown from less than $100 million before 1990 to over $5 billion in 2000. What is not well known is that revenue per person per year has grown from less than $20,000 to over $50,000 in most large companies in the last five years. This is not simply due to ‘inflation’. Though the industry is still focused on tapping the huge software services market, most of the big players have moved from lower value services to higher value services.

In the early days, the service was primarily providing technical manpower, which later moved to providing low-value services like coding and testing. Now Indian companies are operating even at the top end of the spectrum in terms of technology (Corba, Java, E-commerce, etc.) or the services (complete business solutions, consultancy, strategy, etc.). The high rates they command is an indication of the perceived value in the eyes of the customer of the services they provide.

The amazing story of the Indian software industry has spread far and wide. Not only the developed countries but also other countries are equally impressed by the performance of the industry. From the presentations that representatives of various Asian and Latin American countries made in a recent workshop in China on ‘IT industry in developing countries’, it is evidently clear that many developing countries today want to emulate the Indian success story.
Within India, however, many people continue to view the industry’s success with a mixture of admiration and skepticism. There is a lingering fear or doubt in the minds of many about whether the industry is inherently strong or is it just tapping a window of opportunity which will soon be tapped by other Asian countries with large population and better infrastructure. Given the state of almost everything else in the country, such doubts are not unreasonable. However, India Software Inc has developed some solid strengths that will continue to serve it well, and which will not be easy to emulate by others.

We at iPOTT (www.ipott.com) initiated a SWOT, gathering information and opinion from the market.  The summed up information is very beneficial for the understanding of the INDIAN SOFTWARE MARKET.

read more:

“Strengths” that make India Software Inc

“ More Strengths” that make India Software Inc

“Weaknesses” of India Software Inc

“Opportunities” in the face of India Software Inc

“Threats” that make India Software Inc

The SWOT in a nutshell..

Infrastructure Management Software Market

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  By Purnima Varadrajan | July 2, 2010 - 7:24 pm | Asia Pacific Software market, Global Market, Indian Software Market
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Asia/Pacific Infrastructure Management Software Market to See Brighter Days in 2010

IDC finds that the negative impact from the economic crisis is almost over for the infrastructure management software market in most countries in the Asia/Pacific excluding Japan region (APEJ). Budgets and purse strings have started to loosen up again with a rebound expected in 2010. IDC expects the infrastructure management software market to experience a 12% year-on-year growth and return to double-digit growth rates during the forecast period up to 2014, according to IDC’s Asia/Pacific Semiannual Software Tracker.

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World’s Fastest Growing Enterprise Software Market

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  By Purnima Varadrajan | July 3, 2010 - 7:52 pm | Asia Pacific Software market, Global Market
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Manufacturing, Financial Services, Telecommunications and Government Remain Top Spending Sectors

?China’s enterprise software market is forecast to maintain its strong performance, with an estimated compound annual growth rate (CAGR) of 14.6 per cent from 2008 to 2013 – the highest growth rate in the world, according to Gartner, Inc.  Despite current global conditions, the software market in China is expected to rebound to an annual growth rate of 14.8 per cent in 2010. Gartner analysts said that the increasing globalization of the Chinese economy is leading to a growing need for modern software with the latest features and improved functionality.

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Indian Software Market : A Chinese Perspective

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  By Purnima Varadrajan | July 13, 2010 - 11:00 pm | Asia Pacific Software market, Indian Software Market
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B2B purchase practice in Indian subcontinent: Trends and Opportunities

Indian Consumer market seems more bigger than B2B marketplace, but when it comes to actual figures, whether in terms of currency or quantity, B2B overpowers consumer markets. Whether conducted through face to face meeting or indirect channel, these organizations have to deal with complex purchasing and selling decisions, side by side handling many people for same account or project having many decision makers, influencers, end users, etc.

Further, these markets can be seen as divided into four categories:

  • Commercial Market
    • Sells raw material used in production
    • Sells product which aid in production
    • Sells maintenance supplies
  • Trade Industry
    • Wholesaler
    • Reseller
  • Government organization/ Public Sector Unit
    • Under Central government
    • Under State government
    • Under Foreign government
  • Institutions
    • Hospitals
    • Church/Temple, etc
    • College/university
    • Museum
    • Not-for-profit organizations

Indian IT Industry Overview

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Steal a look into the Indian ERP Market

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  By Purnima Varadrajan | July 14, 2010 - 10:28 pm | Indian Market, Indian SEM Market, Indian Software Market, iPOTT & Indian Market
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In the last decade, ERP software has exploded into the global business landscape. With the opening up of the Indian economy, there has been a turnaround growth in different industry verticals thereby helping them reach a level of maturity that demands advanced technology to efficiently manage and streamline their processes. This growth and along with the associated competition and quest for enhancing market share has led the organizations to re-look at its processes and procedures and put in place proper processes enablers and solutions to make its business more efficient and effective. Many Indian industries already have realized the need for ERP solutions, and the industry-related market growth should match the expansion of the sector as a whole.

According to a research report, The Indian ERP market experienced compounded annual growth rate of 25.2 per cent during the period

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Testing: The need of the software market 2010

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  By Purnima Varadrajan | August 8, 2010 - 10:40 am | Indian Market, Indian Software Market, iPOTT & Indian Market
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Testing market to reach heights in 2010!

Software Testing is one of the emerging area in IT industry which is rapidly growing. Increased competition and customer demand has made software testing a key operation which demands nowadays top talents and pay packets.

http://resources.ipott.com/softtrend/wp-includes/js/tinymce/plugins/wordpress/img/trans.gifAs software users become “certificate-conscious”, developers are queuing up to use the services of independent software testing (IST) service firms. CIOL, talks about the testing domain, scope of current testing market and how the entire domain has evolved over year.

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Chile IT Market 2010 to grow around 10% with sales of US$2.3bn

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  By Purnima Varadrajan | August 26, 2010 - 6:42 pm | Global Market
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This post gives a overview of the Chile IT market.  This Chile Information Technology Report provides industry professionals and strategists, corporate analysts, information technology associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Chile’s information technology industry.

Market Overview:

Chilean IT spending is expected to grow around 10% in 2010 with sales of US$2.3bn, which will increase to around U$3.4bn by 2014. Chile’s IT market is one of the most developed in Latin America and, with many indicators now turning positive, is projected to grow at a compound annual growth rate (CAGR) of 11% over the 2010-2014 period.

It is still too early to assess how the Chilean earthquake and subsequent reconstruction efforts will impact on the local IT sector, but rebuilding is expected to begin apace in H210. Organisations in government and other sectors, which are in need of updating of services and IT infrastructure, may take advantage of the opportunities presented by reconstruction to advance this agenda.

Chile retains some strong IT market fundamentals, including consumer affluence and a relatively favourable business environment. Chile’s development as an off shoring location will attract more investment in IT services, with sectors like retail, distribution, financial services, telecoms and healthcare all offering opportunities. (more…)

Cloud computing in India: The Future

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  By Purnima Varadrajan | September 12, 2010 - 3:55 pm | Indian Market, Indian SEM Market, Indian Software Market
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India’s cloud computing mkt to be worth $1 bn in five years
The country’s nascent cloud computing market, a platform where software applications and related resources can be shared online, is expected to touch USD 1 billion in the next five years, says a survey.

“India’s cloud computing market will be around USD 1 billion over the next five years,” consulting firm Zinnov Management Consulting said in a report.

Cloud computing, which is Internet-based, facilitates sharing of technological resources, software and digital information. The emerging field would function on a pay-per-use model, helping technology companies to bring down cost.

The cloud computing platform is expected to mainly benefit enterprise SMB (small and medium business), SOHO (small office, home office) and consumer segments.

A recent study, sponsored by IT infrastructure firm EMC, said that rising growth in the digital information space would create a significant market opportunity for both the cloud computing and storage.

Digital information includes data, text and media elements.

Going by EMC estimates, the storage market in India will be over USD 1 billion in the next five years.

Digital information in India will grow from 40,000 petabytes to 2.3 million petabytes (one petabyte equals 1,000 terabytes) over the next decade (2010 to 2020), twice as fast as the worldwide rate.
Courtesy: The Economic Times


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Indian IT firms must seek other markets!

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  By Purnima Varadrajan | September 17, 2010 - 11:22 am | Asia Pacific Software market, Global Market, Indian Market, Indian Software Market, US Market
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With an anti-outsourcing tirade in America rising, Indian software giants like Infosys and Wipro are planning to expand their businesses in Europe through new ventures in a bid to reduce their revenue from the United States to 40 percent in five years from over 60 percent now.

The focus of these companies is shifting to continental Europe, particularly Germany and France, Eric Isabey, Chairman of Pierre Audoin Consultants, who is advising the Indian IT firms on European ventures, told IANS in an interview. (more…)

The enterprise software market turns slowly.

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  By Purnima Varadrajan | September 21, 2010 - 8:02 pm | Asia Pacific Software market, Global Market, Indian Market
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Gartner is out with a press release September 20, 2010 predicting $232 billion in enterprise software revenue for 2010. Having been in the software-market forecasting business a long time, I admit nothing beats doing predictions two-thirds of the way through the year. But in fairness to Gartner, the predicted $232 billion was included in a January 2010 press release as well. Gartner has lowered its growth rate prediction from almost 5% to 4.5% for 2010 but apparently only because somewhere along the line it raised its measurement of 2009. (more…)

Colombia’s software market projected at US$378mn

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  By Purnima Varadrajan | October 4, 2010 - 5:10 pm | Global Market
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Colombian IT spending is projected to grow at a compound annual growth rate (CAGR) of 11% over the 2010-2014 period as the market continues to mature.  Vendors reported that demand was up in both consumer and large company segments. The consumer-driven economic boom of recent years may have come to an end, but government programmes and growing computer affordability will support more spending on IT products and services.

IT spending is projected to grow 16% in 2010, with growth areas in both consumer and business segments. The economic outlook in 2010 remains mixed for the IT market, however, as key IT spending verticals like manufacturing are unlikely to return to 2007 growth levels for some time. Similarly, despite strong PC sales in January 2010, there is little short-term prospect of consumer growth returning to the 5%+ levels seen in the past few years.

The government sees increased information and communication technology (ICT) spending as a key means to advance its central strategic goal of helping the country reintegrate disaffected groups. Per capita IT spend is projected to rise by 43% from US$44 in 2010 to US$63 by 2014, while PC penetration has exceeded expectations and could reach 20% within our forecast period.

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The software development market in India is booming!

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  By Purnima Varadrajan | October 7, 2010 - 11:45 am | Indian Market, Indian Software Market, iPOTT & Indian Market
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The software development market in India is booming. Look in the jobs section of a newspaper or drive down any major road and it’s obvious this country is educating, developing and hiring a huge, skilled workforce.

India’s tech sector is growing at a phenomenal rate. Corporations such as Microsoft recognised this trend more than a decade ago andstarted building development teams in towns such as Bangalore, Hyderabad and more recently, Pune.

Intel’s Sudhir Setty admits that what first kicked off India’s software development industry was the abundance of cheap labour, but now he says times have changed.

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India to create $4.6-bn opportunity!

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  By Purnima Varadrajan | October 8, 2010 - 3:04 pm | Indian Market, Indian Software Market
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Reducing India’s software piracy rate is likely to create over $4.6 billion in new economic activity over the next four years in the country, global market research firm IDC and Business Software Alliance (BSA), a business software products association has found in a recent study.

According to the study, titled ‘The Economic Benefits of Reducing Software Piracy,’ a reduction of 10% in software piracy rates from the current 65% over the next four years would create over 59,728 high-tech jobs, and close to $512 million in new taxes by 2013. 76% of those benefits were expected to remain in the local economy. The same reduction over the next two years instead of four would boost the economic activity and tax gains by a further 32%. India would then produce $6,132 million in new economic activity by 2013 instead of $4,662 million and generate $676 million in new tax revenues instead of $512 million, the report stated.

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Korea forecast’s investments in software to increase!

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  By Purnima Varadrajan | October 9, 2010 - 3:10 pm | Asia Pacific Software market, Global Market
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Recently, IDC Korea, who identifies and analyzes the opportunities, technologies, and trends of the IT market in Korea, issued a report describing their “analysis of Korea’s software market and its future”. In the report they concluded that the software market, which went through hard times during the economic recession of 2009, is expected to pick up this year. IDC bases this assessment on factors which include the consistent recovery of related business and the revitalization of investments by major clients. It also projected that by 2014, the sales of PCs in the global market would increase by 15% and the sales in IT fields would be on the rise in the years ahead.

New-concept devices, such as smart phones, tablets, PCs, 3DTVs, which seem to be pouring into markets and creating a whole new segment of consumers, are boosting sales. IDC predicted that this year’s PC shipments will be in the neighborhood 3.5 billion which is 19.8% more than last year’s. It also expects the growth rate to rapidly recover from last year’s 2.9% due to the global financial crisis.

With sales of mobile PCs, including netbooks and tablet PCs, anticipated to grow, the increase of the mobile PC shipments during the first half of the year was 28.6%. This number represented 3 times the number of desktops sold, which came in at 8.2%. Motivated by Apple’s ‘iPad’ launch and over 3 million units sold in the first 3 months, competitors like Samsung, LG, and HP are hastily playing catch-up to bring their own tablets to the markets.

Forrester Research gave a bullish outlook on the market saying the tablet PC’s market share, which was only 6% this year, would increase to 18% by 2012 and to 23% by 2015.

The smart phone craze following the iPhone release has had a significant role in the current IT boom, as well. The demand for smart phones, which was 178 million in 2009, is now 230 million and is expected to reach 366 million by 2012. Traditional cellphone giants Samsung, LG, Motorola and RIM are mounting a counterattack against Apple with Android, currently in second place in the race to be the most popular smart phone OS. The demand for smart phones is skyrocketing. Meanwhile, TV markets are being filled with 3D TV fever. DisplaySearch projects that the growth of the 3D TV market will soar from 2.5 million units sold this year to 8.8 million by 2011, 17 million by 2012, 27 million by 2013.

The positive outlook continues. IDC Korea also forecast that investments in software by major clients will increase, and the expanded investment and demand for the domestic software will lead to the continuous recovery of demand through the second half of the year and the next year. “We also anticipate that the once repressed demand in IT investment, which was because of the financial crisis, will now accelerate the economic boom through 2011. “ Meanwhile, however, the latent loss of confidence in the global economy, due to the aggravation of the financial crisis in Europe and the current rocky situation of the U.S stock market, can work against the IT market,” said Stephen Minton, a vice president at IDC. He added, “IT companies should stay fully aware of any potential influence on short-term profit for the next 3 months, and need proper strategies for the contingency.”

All in all, the optimistic longer-term outlook should buoy the industry’s collective spirit and carry it through the remainder of the recovery.

Courtesy: IT Times Korea

Philippines a global competitor to India!

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  By Purnima Varadrajan | November 8, 2010 - 9:17 pm | Asia Pacific Software market, Indian Market, Indian SEM Market, Indian Software Market
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The adoption of cloud computing among small businesses could help Indian IT service providers grow even more. The SME sector is often overlooked by big service providers because its fragmentation makes it costly to serve. “There is huge scope for us in SME market,” said Some Mital from body for the Indian software industry Masco.

Tata Consultancy Services is running a trial of an SME service in the cloud in India. If successful this could come to the UK. European head A S Lakshmi said the problem for suppliers attempting to succeed in the SME sector is the fact that it is fragmented and companies do not all fit into a single mould. “They have the same requirements of large companies but it is difficult because they are very fragmented.”

But cloud computing will reduce the overheads of serving a fragmented market. SME could offer the next source of growth for India which dominates BPO outsourcing.  India has a 51% of the total [BPO] global outsourcing market, said Mital. “This is a time where we are looking to IT to help India really transform itself.”  Mital acknowledged that the Philippines are becoming a global competitor with India – although its focus remains largely on the US market.

The services sector has fuelled the country’s rapid growth over the last 15 years, said Banish Ganguly from commerce organisation the Confederation of Indian Industry.  Whereas countries such as China have enjoyed a booming growth mainly due to a strong manufacturing base, in India the percentage of manufacturing to its GDP has stayed roughly the same over the last 20 years. But the services contribution has grown from 41% to 57% during the same period, she said.

“[Historically] there were too many regulations on the manufacturing sector, which restricted its growth. But in services there were no such restrictions as there are no physical export/imports to measure,” she said. The Indian government has also encouraged the growth of its services sector by creating special economic zones which give companies tax concessions, added Ganguly.

According to Ganguly, Europe is currently India’s largest trade partner.

But growth in manufacturing could start to outpace that of services. “IT and services are unlikely to grow more than the country’s GDP, while manufacturing will grow above GDP,” she said. As the market begins to mature in current sectors, this could make prospects in the SME market appear attractive.

Courtesy: computerweekly

CRM EPOCH: Trend in the Indian Software Market

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  By Purnima Varadrajan | January 14, 2011 - 8:22 pm | Indian Market, Indian Software Market, iPOTT & Indian Market
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Analyzing website Visitor traffic stats can be important for a variety of reasons.   The visitor statistics can give us the trend in the current market, the pattern on which the visitor searches, the amount of time a visitor spends on a page etc. iPOTT captures and analysis’s various statistics  pertaining to the site www.ipott.com.  But here and now we will be talking about the Visitors clicks to the software listed on the site.

On iPOTT visitors come for a very specific reason, to search for software, I repeat, to search for software so here we are talking about the ‘search trend’  not the buying trend.  iPOTT does not contain any entertainment factor, so there is no reason for a visitor to come to the site for casual walks.  This is why the visitor statistics is critical to bring out the real time market pulse.

We have been analyzing the visitor tend since the last 3 years.  We always found the top 5 software to be one of the following:

  1. ERP
  2. HR
  3. Finance
  4. Anti virus
  5. Inventory Management

This slowly changed and there was a very small but clear alteration.  Take a look at the graphs below to observe the clear trend emerging.

Visitor trend of the last quarter of 2009

Visitor trend third quarter of 2010

Last quarter of 2010

Although more visitors mean more popular category, it does not necessarily mean  most “wanted”.   ERP has been the most popular category for last 3 years, but it is not the most sort out software.  When we dig a little deeper to see what visitors do once they click a software, we arrived at the real trend.  Another factor to pay attention was the length of time visitors stays on a software or a particular category.  For CRM we see information being clicked for almost every parameter available in the software preview page.  It was clearly a quantity vs quality scenario.  Keep a tag on this space as we discuss more on the CRM trend in the Indian Software Market.  Subscribe to our RSS.

Types of CRM for a sales life cycle

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  By Purnima Varadrajan | February 6, 2011 - 12:53 pm | Indian Market, Indian Software Market, iPOTT & Indian Market
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Customer relationship management (CRM) is an application for managing a company’s interactions with customers, clients and sales prospects. It involves using technology automate sales activities, marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service.

Any Marketing & sales lifecycle,  for both product and services industry, has three broad phases :

  • First  Acquire Customers
  • Second would be to enhance relations with customers
  • Third would be to Retain customers

A CRM software may cater to all the phases of a marketing & sales lifecycle or a part of it.    Below are a few popular types of CRM applications available in the Software market.

1.    Campaign management / marketing Tools

The first step to ACQUIRE customers is identifying customer.  CRM systems which helps companies  identify and target potential clients  is campaign management tool.  A key marketing capability is tracking and measuring multichannel campaigns, including email, search, social media, telephone and direct mail. Metrics monitored include clicks, responses, leads, deals, and revenue capibity.    This segment of CRM cuts down the time frame between the lead identification & lead generation process.

  1. Sales force automation (SFA)

All software / tools used in the second step  of  ACQUIRE phase of business fall into this segment of a CRM application.  Once a lead is identified in a Marketing tool the SFA  helps in the process to convert this lead or prospect, to sale.    At the heart of SFA is a contact management system for tracking and recording every stage in the sales process for each prospective client, from initial contact to final disposition. Many SFA applications also include insights into opportunities, territories, sales forecasts and workflow automation, quote generation, and product knowledge.  SFA is the most popular segment of a CRM application

3.    Customer service and support

The entire ENHANCE phase in a Sales cycle is the after sale support.  The CRM which handles after Sales support or customer service is another very critical but less used CRM segment. Recognizing that service is an important factor in attracting and retaining customers, will help organizations use this technology to help them improve their clients’ experience while aiming to increase efficiency and minimize costs.

4.    Analytics

The RETAIN phase of the Sales life cycle requires the Analytics tool from the CRM application.  Though  analytics capabilities are often interwoven into applications for sales, marketing, and service.  There can be an augmented analytical tool to incorporate business intelligence.

If the image above is observed we have claimed the segments to be in a traditional CRM.  The latest trends sees CRM to be customer centric and not product centric.  We will talk about the trends in CRM application  it in the next post.  Subscribe to RSS to receive updates.

ACD Systems - the leader in image management

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This article is published in this blog by iPOTT SaiaS, a software search company.  The one of its kind portal lists over 7000 softwares in 120 categories.  The company offers innovative services for both the buyer and seller market.  For the seller visibility and validation services are prime and for the buyer selection & evaluation of software is most popular.  Companies wanting to expose software register now totally free. Companies looking for software search for free.

CRM-Current and future trends!

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  By Purnima Varadrajan | April 4, 2011 - 3:27 pm | Global Market, Indian Market, Indian Software Market
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For last couple of weeks we have been discussing the CRM trends in the Indian Software market.   We also looked at theGoogle trends for CRM.

So lets agree the Customer Relationship Management (or CRM) is back!   Not too long ago, surveys were reporting that 70-75% of all CRM initiatives failed. That was yesterday. This is today.   lets  now focus on the trends within the CRM application and the future trends in the CRM vertical.  Since we have already discussed the types of CRM, we will jump directly into the whats hot in a CRM vertical today.

Current trend in the CRM Vertical

Analytical CRM: Analytical CRM is fast growing component in the CRM vertical.  Relevant analytical capabilities are often interwoven into applications for sales, marketing, and service. Marketing applications generally come with predictive analytics to improve segmentation and targeting, and features for measuring the effectiveness of online, offline, and search marketing campaigns.

Marketing and finance personnel also use analytics to assess the value of multi-faceted programs as a whole.  Support-focused applications typically include dashboards similar to those for sales, plus capabilities to measure and analyze response times, service quality, agent performance, and the frequency of various issues.

Integrated Approach for CRM: Companies no longer regard marketing, service and sales as separate entities.   Thus the integrated approach to CRM.  Departments within enterprises — especially large enterprises — tend to function with collaborations.  For example, feedback from a technical support center can enlighten marketers about specific services and product features clients are asking for. Reps, in their turn, want to be able to pursue these opportunities without the burden of re-entering records and contact data into a separate SFA system.

Vertical CRM : Vertical CRM solutions are one of the newest trends in the CRM industry.  Need of different verticals of business are slightly different, so instead of a horizontal CRM and heavy customizations, vertical CRMs  try to accommodate these differences through customization, in order to fulfill the individual needs. For instance CRM software that specifically caters to the needs of the legal, financial, management and accounting sectors.

Now for some Future Trends of CRM vertical

CRM as a Service: Many CRM vendors offer Web-based tools (cloud computing) and software as a service (SaaS), which are accessed via a secure Internet connection and displayed in a Web browser. These applications are sold as subscriptions, with customers not needing to invest in purchasing and maintaining IT hardware, and subscription fees are a fraction of the cost of purchasing software outright.

Social CRM: The era of the “social customer” refers to the use of social media (Twitter, Facebook, LinkedIn, etc.) by customers.  This shift increases the power of customers to make purchase decisions that are informed by other parties sometimes outside of the control of the seller or seller’s network. In response, CRM will slowly have to shift focus and include social networks and user communities, podcasting, and personalization in addition to internally generated marketing, online advertising  etc..  We will talk more about social CRM in the next post.  Keep watching this space.  (don’t forget to subscribe to our RSS)

Vendor Relationship Management: Another anticipated trend is  Vendor Relationship Management, or VRM, which is the customer-side counterpart of CRM.  Vendors are a ignored factor as far as CRM is concerned.  It is expected in future the VRM will be a part or a integrated part of CRM or VRM will evolve as a new vertical in the software industry.

Extended Relationship Management (XRM): The name itself is exciting.   This trend in CRM will integrate  other relationships which affect, influence or  participate outside the circle of a normal CRM.    Other relations in this regard may include  primarily partners, employees and suppliers…as well as other secondary allies including government, press, and industry consortia.
We will bring more focus to the CRM practices in India and also talk about the Social CRM (I personally vouch that this is the next biggest trend in the CRM).

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This article is published in this blog by iPOTT SaiaS, a software search company.  The one of its kind portal lists over 7000 softwares in 120 categories.  The company offers innovative services for both the buyer and seller market.  For the seller visibility and validation services are prime and for the buyer selection & evaluation of software is most popular.  Companies wanting to expose software register now totally free. Companies looking for software search for free.

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CRM market experiences 6.2% growth!

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  By Purnima Varadrajan | June 25, 2011 - 10:59 pm | Asia Pacific Software market, Global Market, Indian Software Market, iPOTT & Indian Market
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In its latest ‘Worldwide Semiannual Customer Relationship Management Applications Tracker’, IDC  stated that the global CRM applications market experienced year-over-year growth of 6.2 percent and revenues of $16.5 billion.

The overall CRM applications market remains fragmented, with many vendors vying to gain a share despite consisting of just four functional markets. Representing more than 35 percent of total market share, a total of 19 vendors achieved more than $100 million in CRM software revenue during 2010 outside the top 3 vendors.

“Despite its relative market maturity, CRM applications represent a vibrant market opportunity,” said Mary Wardley, program vice president, CRM Applications of IDC. “As a segment, CRM applications continue to evolve. With technology enhancements such as social networking and socialytics, today’s CRM applications are helping organizations deliver the next level in intimacy and insight. In an interconnected world of global commerce, the customer experience and relationship will be the key differentiator.”

While Australia, Brazil, Canada, China, India, and Russia are expected to drive strong growth in the marketing applications market, three of the top 5 large countries (UK, Germany and France) are forecast to grow at an 8.2 percent annual rate in 2011, within the customer service market. These same countries are forecast to experience even stronger growth in the sales applications market, with the exception of Brazil.

In December 2010, the company analyzed the 2009 performance of Aegis and 15 other global BPO providers. According to the IDC, the vendor assessment for the comprehensive customer care BPO market indicates which vendors are well-positioned today through current capabilities and which are best positioned to gain market share over the next few years. The report stated that Aegis Limited is well-positioned to continue to gain valuable market share in the coming years due to several key factors.

Raju Shanbhag is a contributing editor for TMCnet.

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In our previous posts we have been talking about trends in CRM in India.  The above validates the trend of visitors from iPOTT  

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This article is published in this blog by iPOTT SaiaS, a software search company.  The one of its kind portal lists over 7000 softwares in 120 categories.  The company offers innovative services for both the buyer and seller market.  For the seller visibility and validation services are prime and for the buyer selection & evaluation of software is most popular.  Companies wanting to expose software register now totally free. Companies looking for software search for free.

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Inflection points in Connectivity

  By Suma Reddy | February 22, 2012 - 8:30 pm | Technology Trends
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In this article, we attempt to get an idea about the possible inflection points in hardware trends and business processes due to improvements in “Connectivity”. To do this, 4 active areas where improvements are highly visible have been identified.

  • IP Convergence
  • Cellular 3G/4G network trends
  • Pervasive Network or Pervasive 802.11
  • UWB or Ultra wideband radio technology aimed at short range high bandwidth communication (more…)

In-Memory Data Management – An Inflection Point in Business Processes?

  By Suma Reddy | February 17, 2012 - 8:30 pm | Technology Trends
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At present, company data is distributed across a variety of applications and stored in highly disjoint way. Often organizations struggle to achieve a unified view of data as it is time consuming and tedious. As of today, analytical reports run on aggregated data from a data warehouse and not directly on required operational data. Moreover transfer of operational data into data warehouse is achieved through batch jobs thereby resulting in data that may not be up to date or insufficient. Decisions based on these reports may not be very accurate.

Consider a highly data-centric business unit such as a Call center where agents and managers look for specific bits of information within all possible data sources, to arrive at a decision on what best product and service to offer or to arrive at a strategic plan or forecasting. (more…)

Moving towards Green SuperComputing

  By Suma Reddy | February 15, 2012 - 8:30 pm | Technology Trends
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In this article I have highlighted trends in supercomputing and how advancement in central electronics complexes of a computing system such as the introduction of Graphics processor units has created a new wave of technology growth in arriving at petaflop-class heterogeneous supercomputers to perform advanced computing.

GPU or a Graphics Processor Unit was first introduced by NVIDIA in 1999. It was since then that computer graphics emerged with a new meaning. GPUs are extensively used in Games, Visual effects in movies, 3D designs or modeling and high performance computing such as the petaflop supercomputers. (more…)

Product Startups – Survival of the Smartest

  By Suma Reddy | February 10, 2012 - 8:30 pm | Technology Trends
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Indian IT, ITES industries have grown tremendously and today there are industries emerging that offer knowledge based services.

The abundance of knowledge and the interest in global firms to tap the entrepreneurial capabilities in young entrepreneurs has resulted in an innovation culture emerging. Although the situation looks highly promising, there are certain uncertainties in market trends that have left a large number of entrepreneurs with an anxiety and fear of possible failures. We aim at providing an insight into these uncertainties and how it could prematurely terminate a product company. A few of those include – (more…)

Indian Outsourcing Industry Trends

  By Suma Reddy | February 8, 2012 - 8:30 pm | Technology Trends
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As more and more companies are realizing the importance of exploiting available highly skilled staff through offshore outsourcing operations new ways of leveraging skills across organizations have emerged. The overall idea is to achieve cost arbitrage and improve quality of service at the same time.

The recent trend is Knowledge process outsourcing (KPO) which involves outsourcing those operations that require strong domain knowledge, strong interpretation and analysis skills. Apparently, it requires highly skilled people to achieve knowledge arbitrage and is not rule-based. For instance, this process trend is increasingly visible in legal process outsourcing, market research, patent research, data analytics and editorial process outsourcing. The key feature in this trend is the need to collaborate with client in order to deliver services. (more…)

Business Trends in IT/ITES industries in India

  By Suma Reddy | February 6, 2012 - 8:30 pm | Technology Trends
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India as an emerging market offers a large pool of IT savvy resources. IDC India and NASSCOM predict that Indian Domestic IT/ITES industry will grow from 99,254 INR crores in 2008 to 2,06,398 INR crores in 2013 which constitutes 39% of total revenue. The IT/ITES Exports Revenue constitutes remaining 61% of revenue share by 2013.

 

As of today, in India IT/ITES industries are highly localized and clustered in seven Indian cities. These places include Bangalore, Hyderabad, Chennai, Gurgaon/Noida/New Delhi, Kolkata, Mumbai and Pune. Due to infrastructure limits and scarcity of land the geographical spread is gradually expanding to cover Ahmedabad, Bhubaneshwar, Chandigarh, Coimbatore, Jaipur, Kochi, Madurai, Mangalore, Mysore and Trivandrum.

(more…)